Cheetos Puffs
Student Campaign
Not all snacks made for kids need to be marketed to kids. Sometimes you should target an audience with larger stomachs and slightly more spending power: young adults who partake in a certain recreational activity.
Creative Team: Ryan Dillon, Ed Prentiss, Alex Jaumann
OOH
Organic Social
Caption: “The perfect technique for sharing your Cheetos Puffs #PassThePuff”
Caption: “The best time to enjoy your Cheetos Puffs #PassThePuff”
Caption: “Grab a bowl before the other team—or you—get blitzed #PassThePuff”