Travel South Dakota

If I told you I just got back from a trip to South Dakota, your response would probably be, “Why?” After all, the Mount Rushmore State doesn’t exactly scream dream vacation—not at first glance, anyway. That’s why we needed to show travelers that there’s so much more than meets the eye in this surprisingly scenic state.

Awarded Best Integrated Campaign at the 2023 ESTO Awards

Recognized in the 2023 Denver Fifty

Multiple 2023 HSMAI Adrian Awards, including:

• Platinum President’s Award for Integrated Campaign – Business to Consumer

• Silver President’s Award for Advertising – Connected TV/Streaming/Linear

• Bronze President’s Award for Advertising – Brand Campaign

Creative Team: Dave Cook, Jeff Martin, Camille King, Jacob Farwell, Anniston Craddock, Ben Rindels, Emily Puder, Alex Jaumann

Production Company: A Collective Us

Recording Studio: Cleod9 Music